Improve your retention rates
Our platform is designed to help behaviour change providers improve their retention rates and engagement success. It's built on a substantial research base built through our work since 2019. We are excited to now be working with a growing number of leaders to use this breakthrough innovation to address the 'Neuroplasticity Flaw' that has been limiting the success of diet, fitness and wellness protocols for several decades.
Dr Julia Jones, neuroscientist and Holidity founder, demonstrates the Holidity platform in the video below.
Additional details are provided further down this page.
Improve your retention rates
Learn about the 'Neuroplasticity Flaw' in your behaviour-change programmes
- Our research examined why decades of huge diet, fitness and wellness trends failed to stem the rising health catastrophe.
- As those sector revenues grew - so did average waistline size and the epic scale of the mental and physical health crises.
- Our research journey began in 2019, led by neuroscientist and former Olympic psychologist Dr Julia Jones.
- Julia identified a critical flaw in diet, fitness and wellness protocols that limits their success and explains why most of us do not succeed in turning our habit-change attempts into lifelong behaviour.
- This flaw relates to the long-term potentiation process that underpins the evolutionary biological process of synaptic remodelling.
- She called this limitation 'The Neuroplasticity Flaw'.
- This critical long-term potentiation process cannot be sidestepped or shortened. It requires frequent repetition of the new behaviour for a very prolonged period (usually several months).
- Most individuals don't continue the new habit long enough for this biological process to stabilise - so an opposing process called long-term depression occurs in the dendritic membranes meaning the habit does not become fully wired.
- Providing daily human support (NOT automated nudges from tech/app) produces the greatest results when aiming to help individuals continue their efforts
How our platform helps you overcome this critical flaw
Research Outcome 1
- We identified The Neuroplasticity Flaw that limits the success of behaviour-change programmes because individuals are struggling to continue their efforts long-enough for the long-term potentiation process to stabilise.
We recognised that human support is the most successful factor when attempting to boost retention and continued efforts in behaviour change.
Research Outcome 2
- We identified the Minimum Effective Dose of human support and built a new secure platform to deliver it affordably at scale.
Our pilots delivered 69% retention at Week 12.
1-year later, 7 out of 10 participants were still doing the health habit they had chosen.
Our platform uses WhatsApp and AI-agents trained on our research to enable your coaches to check-in daily with an unlimited number of behaviour-change participants.
Helping them to continue their habit-change efforts longer so the long-term potentiation effect can progress to a stable point and produce sustained behaviour.
Read the White Paper here
Click here to read The Neuroplasticity Flaw white paper.
"Sometimes the simplest solutions are overlooked" Dr Julia Jones
In the 2024 pilots (called 'Habit Reset'), Julia sent participants the daily check-in message on WhatsApp and asked if they had managed to action their chosen habit that day.
They had picked 1 habit to work on and were asked to reply to Julia's daily message with a THUMBS UP 👍 if they did it.
Or with a HEART ❤️ if they didn't manage to do it that day but their heart is still in the journey.
This simple daily check-in, arriving as a private WhatsApp chat, helped them maintain momentum and build consistency.
They received a weekly Check-In score.
At Week 12: 69% were still regularly checking-in.
1-year later: 7 out of 10 were still doing the habit they had chosen to work on.
The Holidity platform now enables behaviour-change providers to deliver this successful model affordably, efficiently and at scale.