About

We are a British startup passionate about tackling the preventative health crisis.

We work with other collaborative partners and investors who feel the same way.

43 million people die of preventable lifestyle-driven diseases every year.

The fact is, small habits in our daily routines are cutting short our healthy lives.

We set out to crack the code of habit change.

Here is a timeline of our journey to date:

  • 2018 - Neuroscientist and sport and exercise scientist, Dr Julia Jones, noticed that as the health and fitness sector had grown, so had average waistline sizes and the rising health crisis
  • 2019 - Julia launched our startup (Neuron Wellness Ltd) to begin examining the reason for this failure and to develop a new solution.
  • 2020 - During the pandemic Neuron Wellness began working with corporate employers and testing various preventative health interventions: e-courses, webinars, gut health tests, supplements, wearable trackers, digital health apps, biological age tests, functional foods, fruit and veg delivery.
  • 2022 - Neuron Wellness raised EIS funding from angel investors to expand this R&D activity
  • 2024 - the research clearly demonstrated that across all interventions there was a common barrier limiting habit adoption - most people fizzle out their efforts before the brain has had time to biologically 'wire' the habit as a lasting behaviour...unless they have daily support from a human
  • 2025 - Our tests identified a 'minimum effective dose of human support' which we repeatedly tested in pilots with FTSE 100 corporate wellness programmes
  • 2026 - In further testing with additional FTSE 100 employers this daily check-in model via WhatsApp consistently continued to outperform digital health apps by 10x

We are now working with leading health brands and professionals to roll-out this new coaching model powered by our Holidity platform. 

Our partners share our belief that this human daily accountability WhatsApp check-in model is the missing piece of the puzzle in the health habit challenge.

On 1st September 2026 we opened a new EIS investment round to fund the expansion of our work.